During the COVID-19 pandemic, we have all experienced escapism “TV” in a whole new way. I am not a big watcher of television but there is one show on HGTV that I do like to watch if I am looking for a bit of escapism. The show is called “Love it or List It”. This show has so many parallels to senior living sales. Senior living and marketing professionals can learn a lot from this TV series as well.
Month: May 2021
Your website isn’t performing the way you want and you are being told you need to revamp/refresh your entire website. Does this sound familiar? Before you begin a many months-long project like this, here is a roadmap of things you should think about and execute upon, plus the steps that you should take to right the ship. Questions to Ask Yourself: A) Look through your Google Analytics. What is your website bounce rate? What is the length of time that unique website visitors are on your website? If your bounce rate is higher than 55%, then that is a red
This post contains affiliate links. Looking to supercharge your senior living or senior care website? Here is some of our favorite and simple software tools to use. Flywheel Do you have a WordPress website? If so, our favorite hosting provider is Flywheel. Its admin features are simple to use, the company and technology are very reliable and most importantly, Flywheel has top-notch customer support. Click here to learn more about Flywheel. Canva Do you find creating websites and social media graphics overwhelming? Give Canva a try. It’s intuitive to use, has many templates to start with, and you can create
“I don’t want to be sold.” That’s what I told my friend during a conversation about finding senior living accommodations for my parents, who are 85 and 90. When it comes to finding the right place for my mom and dad, I don’t want to be sold something. I want to make an educated decision and choose what’s best for me and the people I love. There are so many options when it comes to aging lifestyles that, to me, it’s important to interact with someone who sees my parents as actual people—not just a potential “sale.” We created AgingChoices to
A 25-year veteran of the Senior Living industry and I recently discussed the trends and technologies that will change our industry. I was updating this executive on the critical nature of lifestyle data and why it’s important to get to know each customer on an individual basis so you can personalize their experiences.
Every senior living conference I’ve attended over the last 12 years has shared a unifying theme: personalization is essential to all facets of the industry—whether in reference to care, customer service or anything in between. Statistics show that revenues grow exponentially when customer experience (CX) metrics improve.