Senior Living Pivot to Profit is our newest podcast and will provide you with expert advice in the space of senior living marketing and actionable tips that you can apply in your own role. With the help of my two good friends who have a wealth of knowledge and experience in senior living marketing, we will peel back the curtain and show you how to pivot your marketing to drive results in this new business environment. For the first episode, we are going to dig into buyer behavior and how consumer habits have changed due to the COVID-19 pandemic.