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Category: Tips & Tricks

Are you a senior living provider and using stock photography?

Does this scenario apply to you? You are a senior living provider and you are using stock photos, most likely the same as all of your competitors. Do these pictures look familiar? Senior Couple Afternoon Tean Drinking Relax Concept Images courtesy of Shutterstock and Adobe Stock. It’s time that you reach out to a local photographer, get your residents written permission, and start taking pictures of them living in your community and doing the activities that you offer and they love. Prospects want to visualize themselves living in your community and want to know who they will be living near.

Love it or List it: The Parallels to Senior Living Sales

During the COVID-19 pandemic, we have all experienced escapism “TV” in a whole new way. I am not a big watcher of television but there is one show on HGTV that I do like to watch if I am looking for a bit of escapism. The show is called “Love it or List It”. This show has so many parallels to senior living sales. Senior living and marketing professionals can learn a lot from this TV series as well.
Ready for Another Website Refresh?

Ready for another website revamp?

Your website isn’t performing the way you want and you are being told you need to revamp/refresh your entire website.  Does this sound familiar?  Before you begin a many months-long project like this, here is a roadmap of things you should think about and execute upon, plus the steps that you should take to right the ship. Questions to Ask Yourself: A) Look through your Google Analytics. What is your website bounce rate? What is the length of time that unique website visitors are on your website?  If your bounce rate is higher than 55%, then that is a red

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